THE ESSAY AND CASE STUDY MUST BE ABOUT THE COMPANY ZAPPOS Assignment Overview: Write a comprehensive essay on your assigned case study (Zappos). In this essay, you will analyze the organizational communication dynamics in the case, critically evaluate the “big question” posed, and provide insights to deepen our understanding of the topic. You should incorporate research and examples to support your analysis and conclusions. Essay Requirements: 1. Length: 1500-2000 words (about 5-8 pages, double-spaced). 2. Structure: see below 1. Introduction (250-300 words): o Introduce the case study and provide a brief overview of its context. o State the “big question” that the case addresses. o Outline the goals and objectives of your essay, giving readers a preview of the key points you’ll explore. 2. Analysis of the Case (500-700 words): o Break down the main issues related to organizational communication in the case. o Discuss the dynamics and challenges involved, using examples from the case to illustrate your points. o Address any communication theories or models that apply, and explain how they help analyze the case’s problems. 3. Discussion and Evaluation (400-600 words): o Respond to the “big question” posed in the case study by discussing several angles or perspectives. o Address key questions as if you were guiding a classroom discussion (e.g., What are the core challenges? What are the possible solutions? What might be the pros and cons of each solution?). o Incorporate any relevant research or scholarly sources to provide a deeper understanding and add credibility to your analysis. 4. Extending the Analysis (300-500 words): o Go beyond the case to relate it to broader contexts or recent developments. For example: § Share a recent news story or research finding that connects to the case. § Describe a similar issue in another company or organization, drawing comparisons. § Discuss what other organizations have done to address similar challenges, or present related scholarly research. o Explain how this additional information enhances or expands our understanding of the communication dynamics involved in the case. 5. Conclusion and Debrief (200-300 words): o Summarize the main insights from your analysis. o Answer the “big question” with a final conclusion or takeaway, tying it back to organizational communication theory or course themes. o Reflect on the broader implications of this case for organizational communication, and suggest potential directions for future research or practice. Formatting and Citation: · Use APA (or the required style) for formatting, in-text citations, and references. · Include a references page with any sources you used to support your analysis. Guidelines for Success: · Approach this essay as if you’re guiding readers through a thoughtful analysis and discussion of the case. · Be clear, organized, and thorough in addressing each section. LINKS TO CASE MATERIAL TO IMPLEMENT INTO THE ESSAY!!!! https://www.youtube.com/watch?v=5mknIg_Abfw https://consciousculturegroup.com/zappos-and-holacracy-ceo-memo-to-employees/ https://qz.com/849980/zappos-is-struggling-with-holacracy-because-humans-arent-designed-to-operate-like-software/